ABOUT US
DNA Entertainment Networks Private Limited is a pioneering & prestigious international event management company based in India. DNA combines the excitement and rush of a live event with impressive business and logistical efficiency to produce stronger and better results for all its corporate partners.

All the results that DNA Entertainment Networks has delivered are achieved by a unique organizational system, borne and sustained by three main pillars - ENTERPRISE, EXCELLENCE and INNOVATION. DNA incorporates entrepreneurial confidence and planning to achieve excellence at every step, showcasing innovation in all our actions. Every employee is graded by their contribution to the strength of each pillar of our organizational system.

Head-quartered in Bangalore, DNA Entertainment Networks has a pan-India presence with branches in Mumbai, Hyderabad, Kolkata, Chennai & New Delhi.

LIVE MUSIC EVENTS

As the pioneers in producing large format live music events in India since the 1980’s, DNA Entertainment Networks has been a force to reckon with in the live music entertainment segment. DNA’s events have been graced by some of the biggest International artistes including The Rolling Stones, Mark Knopfler, Roger Waters, Metallica, Deep Purple, Yanni, Sir Elton John, Ricky Martin, Scorpions, Shakira, Beyonce, Enrique Iglesias and The Black Eyed Peas. And that is just a sample.

Rock ‘N India
Rock ‘N India is the country’s first international music festival. It’s a day-long festival that dishes out 10 good hours of non-stop, heart-throbbing live music. Since its genesis in 2008, Rock ‘N India has showcased iconic rock acts like Megadeth, Metallica, Iron Maiden, Machine Head, Carlos Santana & Slayer, to name a few. Apart from the epic music, Rock ‘N India also offers several additional attractions like merchandise, food stalls, extreme sports, a gaming zone and interactive kiosks, completing the overall mesmerizing experience.

Sound Awake
Sound Awake is DNA Entertainment Networks’ first step into the growing genre of Electronic Dance Music. A property that has hosted the likes of Steve Aoki, Yves Larock & the Dirty Vegas, among many others. The first edition was held in tandem with two of the largest EDM promoters in the world - Ministry of Sound (MoS) and HedKandi. The day-long festival is held with the sole intention of redefining the perception of Electronica. The festival has on offer a brilliant line up at every edition and also provides a magnanimous platform for the growing Indian DJ community. The flea markets of Goa, food stalls and other features of the festival add to the experience at Sound Awake.

CORPORATE EVENTS

The Corporate division of DNA Entertainment Networks has catered to an elite list of corporate giants from around the world. With offices in different locations of the country, the corporate division has conceptualized & organised all manners of events for our esteemed clientele. With the expertise of integrated marketing and in-house production teams, DNA has envisioned and realized a surfeit of events including product launches, brand promotions, conferences, gala dinners, ATL & BTL activities, multi-city road shows, lead generation programmes, corporate hospitality, annual days, family days, award shows, Marathons and most recently Cyclothons.

SPORTS EVENTS

DNA Entertainment Networks has been a major part of an assortment of extensive national sporting events in the country. DNA undertakes the bulk of the responsibilities behind pulling off a successful event using the latest that innovative technology has to offer, including planning of the entire entertainment logistics and In-Stadia branding, customized thematic stage set up, quadrophonic line array concert sound systems, eco-friendly flame machines, CO2 Jets, confetti blowers, pyrotechnics, fireworks and sourcing of international cheerleaders.

Indian Premier League (IPL)
DNA Entertainment Networks is an event partner & the nodal agency for several IPL Franchises that include the Royal Challengers Bangalore (RCB), Mumbai Indians (MI), Sunrisers Hyderabad (SRH) & Kolkata Knight Riders (KKR). DNA has also organized the Opening and Closing ceremonies for the first three editions of the League and additionally handled the International Segment for the Opening Ceremony in 2012. Apart from this, DNA has been instrumental in the development and management of Hospitality, Match Entertainment and Stadium Management centrally for the IPL Playoffs.

International Cricket Council (ICC)
DNA Entertainment Networks has been working with the ICC since the World Cup launch in 2006. In the year 2007 and 2010, DNA organised the ICC Mascot promotions and the match schedule launch in addition to the ICC awards. DNA was involved in the 2011 ICC World Cup in all three host countries - India, Bangladesh & Sri Lanka - using avant-garde technology to provide stadium access. In 2012 and 2014, DNA provided accreditation access services for the ICC World Twenty20 hosted by Sri Lanka and Bangladesh respectively. Most recently, DNA handled the Accreditation services, Sportainment and Hospitality for the ICC along with fireworks, special effects and co-ordination of the National Anthem at the start of every match for the 2016 ICC World Twenty20 hosted by India.

Hockey India League (HIL)
DNA Entertainment Networks has been the League Partner for Hockey India and the Hockey India League since its inception in 2012-13. Apart from conceptualizing Match Entertainment activities, branding and hospitality for various international tournaments for Hockey India such as the 2010 Hockey World Cup in Delhi, various World Series tournaments and the Champions Trophy in 2014, DNA overlooked Sportainment and logistics for all 3 editions of the Hockey India League. This included organizing the Opening & Closing Ceremonies and the Players’ Auction, providing accreditation services, League management for all 6 venues and sponsorship management from the third edition onwards. DNA has also managed the stadium for the Ranchi Rhinos and the Kalinga Lancers and currently undertakes Venue Management for the Delhi Wave Riders and the Jaypee Punjab Warriors.

Star Sports Pro Kabaddi (PKL)
Star Sports Pro Kabaddi is the first significant venture in the field of rural sport in India. An eight city league until last season, the games are played on a caravan format. DNA Entertainment Networks was instrumental in making the first edition of the Star Sports Pro Kabaddi a triumph by providing excellent services in the form of Stadium Management, Match Entertainment & Accreditation Services. Four editions on, DNA continues to play a pivotal role in centrally managing all stadiums and celebrity artists who are brought in to sing the National Anthem for every match. DNA also plays a monumental role in the newest attraction of the Star Sports Pro Kabaddi, the Women’s Kabaddi Challenge, by handling the training and logistics of the entire Challenge.

Hero Indian Super League (ISL)
The Indian Super League is India’s unrivalled football championship which is supported by the All India Football Federation (AIFF). The league is committed to investing in the grass roots development programme that will create a platform to groom young football talent throughout the country. DNA Entertainment Networks managed and executed the opening & closing ceremonies of the league, handled and executed fireworks and special effects, installation of Player Tunnels and management of the stadium for the Final in its maiden year. DNA also organized workshops, overlooked the Player Draft and provided the accreditation systems at all stadiums. Centrally, DNA handled hospitality & player’s entry tunnels and the stadium management for the franchises of FC Pune City, Chennaiyian FC & Kerala Blasters FC. For the second and third season of ISL, DNA was again tasked with managing most of the previous responsibilities with the addition of the In-Stadia branding for all 8 cities of the league along with the installation of Player Benches as well as managing the complete stadium management for FC Goa, ATK, NEFC and Delhi Dynamos. DNA also managed the complete stadium management, hospitality and presentation ceremonies of the grand finale for all seasons of HISL.

Premier Badminton League (PBL)
The first edition of the Indian Badminton League was held in August 2013. DNA Entertainment Networks organised the players’ auction and a lavish opening ceremony for the tournament at New Delhi. In addition, the stadiums in New Delhi, Mumbai, Lucknow, Pune, Hyderabad & Bangalore were also managed by DNA along with match entertainment & accreditation. The second season kicked off with even more splendour, gaining a new name - Premier Badminton League. DNA handled end-to-end Management for the second and third season including In-Stadia branding, Match Entertainment and Hospitality for the entire league.

MANAGEMENT
The dynamic and dedicated team of professionals at DNA Entertainment NETWORKS have collectively redefined events, logistics and production for promoting and producing international Music, Sports and several niche Corporate events.
Management Team: Key Personnel

Corporate Strategy and innovation are key attributes of Mr. Majeed who has extensively worked on planning all aspects and facts for executing events.

He creates templates and working guidelines for cost effective yet quality events for DNA Entertainment Networks Pvt Ltd. He has been instrumental in building and implementing financial guidelines for the company for over 14 years.

Having worked in the field for over 15 years, he oversees operations of the live events business and corporate division. Having worked as a the main resource consultant for several business conglomerates who are DNA’ s clients, Sunil Mathew is a key fixture in the company who overlooks fashion, music and other special events. With a venture into sports marketing & sponsorship, he most recently has successfully closed sponsorship deals for the nation’s top cricket league and its franchisees.

Lead player at DNA Entertainment Networks for logistic and event implementation, lead resource in media planning from commercial point of view, Harisha plays a vital role in the firm’s communication with the media. He also overlooks organisation and execution of several opening and closing ceremonies of the nation’s various sports leagues and is also the key person working on the sports leagues. He also heads the strong team of the corporate events division who execute daily events for corporate giants of the nation.

Mohit is an expert in Consumer Marketing and Product Innovation having spent 10 years in PepsiCo India where he was an Associate Director, Brand Marketing and Head of Beverage Innovations. His strengths lie in setting the foundation of new business and platforms which are strongly supported by his in-depth understanding of the Indian consumer. Extremely passionate about Sports, his last project helped Tata Trusts in setting up a new center of excellence for Hockey in Jharkhand state.

He intends to combine his passion for sport along with his professional skills in providing insights and ideas for clients and franchisee partners of DNA Networks to further their foothold in sports marketing.

Head of Operations and senior logistics coordinator for the company, Rajesh has vast experience in handling operational services for international live events, Multi-city events, & Major sporting tournaments held in India for over 14 years.

A world traveller, having attended major music festivals and sporting events around the world, he also conceptualizes and manages international projects that are executed by DNA Entertainment Networks overseas.

A key resource in DNA Networks, Kaunain handles all operational aspects of various diverse corporate, sports and special events. He also assists in corporate events, logistical planning and execution. With an experience of over 9 years in the field of event management, he manages a majority of our sports and corporate clientele.

Lead resource person who co- ordinates with Government and Statutory authorities for licenses and permissions for various events produced by DNA Networks. Key attributes being good at networking and finding solutions in an organized and timely manner, he has extensive experience in dealing with agencies such as Airport Authorities, Police Departments and other statutory agencies with an interface with Government organizations. He has worked closely with the Government of Karnataka on various events.

He has an experience of about 7 years in the company and overall experience of around 9 years in the event industry. He handles Business development of the company, conceptualization of events and client servicing. His main role is getting new clients for the organization and handling events with an end to end approach.

A dynamic and young resource who has made tremendous inroads in the field of event management and sponsorship alliances, Murthy manages long standing key accounts of DNA Entertainment Networks, notably DNA Networks' award winning 18 year relationship with the renowned Cola Giant Pepsi, most notable among other MNC clients. He manages sponsorship deliverable in the Sporting Leagues and major multi-city corporate events.

HISTORY

DNA Entertainment Networks Private Limited was founded in the year 1987 by T. Venkat Vardhan. He is responsible for single-handedly redefining the presentation of Mega Live Entertainment and Sports Events in India. Since its inception, DNA Networks has remained a formidable force in the Asian market. The milestones that have been achieved and steadily crossed is made possible through continuous production of events that have a unique appeal to live audiences, immaculate production values for delivery and strong calculable results to its corporate partners.

T. Venkat Vardhan successfully pursues his vision of bringing Live International Entertainment to India and its diversified audiences. He has tirelessly worked towards making DNA Networks into the No. 1 International Events Company in India. He continues to play a highly important role at both national & international levels by harmonizing Live Media, Live Entertainment and Television into one of the most effective marketing tools for corporate brands. He leads a highly versatile, dedicated and dynamic team of professionals at DNA Networks who have collectively redefined events. Their handling of logistics and production for International Music, Sports and unique Corporate events, stand out.

Head-quartered in Bangalore, DNA Entertainment Networks has branches in the city of Mumbai, Hyderabad, Kolkata, Chennai & New Delhi.

FOUNDER

T. Venkat Vardhan commenced his career in the late 1980’s with a pioneering vision to conduct large scale live events akin to those in overseas markets. This gradually paved the way for all that the company he founded in the field of Event Management - DNA Entertainment Networks Pvt. Ltd - stands for today: Enterprise, Excellence and Innovation.

Born and educated in Kolar Gold Fields & Bangalore, he went on to do his Mechanical Engineering. An avid sportsman, he has played Shuttle Badminton at the University, State and National Level and is now a keen Golf Player.

Presently his company DNA Networks is responsible of over 90 percent of all large live format (Music and Sports) events that takes place in India.

Commencing in 1988 with the historic Live concert of rock band Europe to Bryan Adams in 1994, followed by YANNI in 1997 at Taj Mahal, he changed the live music scene in India. He also brought down Rolling Stones, Metallica, Shakira, Roger Waters, Sir Elton John, AEROSMITH, BLACK EYED PEAS, Beyonce, Enrique Iglesias, Iron Maiden, Deep Purple, Mark Knopfler, Carlos Santana and a host of others to various cities in India.

In an effort to diversify his portfolio he forayed into Sports. Presently DNA is the Event partner for the VIVO Indian Premier League, Indian Super League, Indian Badminton League, Pro Kabbadi and Hockey India League. In addition to being a Central event partner for the Sports Leagues, DNA Networks is also the Stadium and Event implementation partner to Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad and Kolkata Knight Riders for the VIVO IPL.

He has played a pivotal role at the national level by integrating Live Entertainment and Sports through media, TV, fan engagement and PR. DNA Networks has a dedicated team of professionals that have collectively redefined Event Management, Logistics and Production, for promoting and producing International events for all its stake holders.

His work and contribution to the Event Management Industry saw him being elevated as the President of the Event Management Association of India under the aegis of Federation of Indian Chambers of Commerce and Industry (FICCI). He also serves on various National Entertainment Committees representing the Live music industry. In January, 2015 he was conferred the degree of DOCTOR OF PHILOSOPHY for his specialization in the Field of Event Management and Rural Education by the University of Jerusalem.

His grandfather Late Shri. Kengal Hanumanthaiya, was the erstwhile National Leader and Chief Minister of Karnataka, well known for his vision and the pivotal role he played for unification of the now Karnataka State. His legacy is further enhanced by the monumental edifice he built, the Vidhana Soudha in Bangalore, the historical landmark.

His father, Late Dr. T. Thimmaiah was a legend in the field of education. He was a former I.A.S Officer who dedicated over five decades of his life to establish various Educational Institutions in Kolar Gold Fields, to impart quality education to the rural areas.

Following in his footsteps Dr. T. Venkat Vardhan is the President of the Golden Valley Education Trust, and continues to grow the colleges under the trust in K.G.F. The institutions under the trust are Dr. T. Thimmaiah Institute of Technology, First Grade College, Pre University College, Sri Kengal Hanumanthaiya Law College, Dr. Thimmaiah Post Graduation Centre, providing education to over 5000 students annually in this Rural area.

Dr. T. Venkat Vardhan has had the good fortune of working with international stalwarts in the Music and Sports industies dealing with production houses, record labels, artist managers, TV Networks and International performing artists and athletes themselves. His company’s efficiency has been commended by the likes of White House Communication Agency, USA the Government of Karnataka, the Government of India, Artist Managements & Sport Leagues in India and Overseas.



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