THE SOCIAL MEDIA SITUATION
Social media not just an opportunity but a revolution in the event industry. With the development in technology hitting a fast forward button, our lifestyles have changed drastically. An average person spends 50% of their time on social media. It comes as no surprise then that social media has become a primary tool to keep events current.
RIGHT PLACE, RIGHT TIME
Creating an event on social media platforms to reach a broader audience is quite useful. People are more likely to attend an event if a friend tags themselves as “interested” or “going”. That said, not all social media platforms have the target demographic that’s right for your event. Facebook has a diverse usership that be utilised for most events. LinkedIn caters to a more professionally geared crowd that’s more likely to be looking for events that add value to their careers or help them network better. Instagram is great to give users “FOMO” with visuals from an event. Twitter is ideal for communicating with the consumer. Social media is an inexpensive tool to give out information and updates directly to those interested in your brand or events.
WIELD THE INFLUENCE
A well thought out tweet, post or blog can generate a buzz about the event. With the rise of ad blockers, event planners are looking at influencer marketing to promote their events. Influencer promotions are perceived as more genuine than advertisements because of the human touch. Furthermore, connecting with the right influencers can help reach a specific audience with interests that align with your events.
Come up with a fun hashtag for your event and use it EVERYWHERE. Use it on promotions, event updates, influencer posts, sneak peeks and everything in between. Remember also to use a couple of other relevant hashtags to increase your reach and visibility to users with similar interests. It’ll also help identify content related to your event.
Live streaming events can potentially help you reach an audience of millions. It also offers an opportunity for attendees to make their opinion heard. Use social media handles during events to monitor satisfaction during the event. You can take it one step further and engage with attendees by conducting contests or displaying tweets or post during the event.
KEEP IT GOING
The social media portion of the event doesn’t have to end after the event. Continue to share content about the event to establish your brand. You can also use this as an opportunity to lay the foundation of loyal attendees for your future events. Retweet positive reviews to increase credibility. Monitoring conversations about your event online can help you see from another perspective how successful it was with feedback from eventgoers to better your event for the next time.